The future of wayfinding
Inspired by the familiar struggle of parking, despite modern tools available, we dived deep into the civic parking industry to fix parking in cities.
Cofounded with partners from previous venture ParkingBee, when we identified an opportunity to help cities rethink parking, technology, and communication. Found great feedback and validation, earning final round interviews with 500 Startups and Techstars Mobility.
My role encompassed design, product, and marketing functions. I'm responsible for most of our front end design on web and mobile, business proposals and pitch decks, and contirbuted heavily to feature planning, road mapping, and overall product strategy. I was joined by 2 technical and 1 business sales cofounder.
1. Parking managers are aware of the disconnect between them and visitors.
Wayfinding is hard.
2. Rising expectations of service, transparency and mobility require better communication.
We leaned heavily on mockups and prototypes to gain buy-in from potential clients and test our product-fit in unique circumstances
Mappify is a SAAS startup based in Pennsylvania, helping empower cities with technology to better communicate and interact with visitors. The company collaborates with parking departments and downtown improvement districts to display vital information needed by visitors, such as parking occupancy and availability, to visitors.
It's been a great learning experience diving into parking. It's opened conversations on what mobility in the future looks like, with autonomous cars and parking, and even the business advertising data opportunities. The world is becoming increasingly connected, but civic parking is still very rooted in concrete. Walled garden ecosystems, lack of disruption, and severe lack of new talent has opened up a lot of new opportunities in the space.